Hair loss is very common in women, but you would never know it with the stigma around the subject. With this campaign we learn about 5 women and their unique journeys with hair loss in an effort to normalize the conversation.

Leading hair wellness brand, VEGAMOUR, announced a strategic partnership with celebrity and wellness enthusiast Nicole Kidman that sees her join the company as both an investor and brand advocate.

In collaboration with DC, Smashbox collaborated with the James Gunn directed film, The Suicide Squad. The collaboration sought to bring the colorful, rebellious characters to life in a limited edition collection featuring custom packaging and campaign assets.

Hydration is key to reviving dry, damaged hair. With HYDR-8, Vegamour invites you into a world of pure, potent hydration.

Some legends are born and some are made. With Smashbox Be Legendary lipsticks, anyone can be a legend.

GlamGlow Supermud entered an updated view of the brand to the consumer with the relaunch of their hero sku. The campaign seeks to bring in a younger consumer into the brand and prove that GlamGlow is more than just a social brand, its formulas are actually efficacious and science-backed.

With the success of HYDR-8, Vegamour dips its toes back into hydration for 2 additions to the range. Each launch debuted 6 months apart from one another but continued the story. Leave-In Conditioner supports moisturized and smoothness while Hair Oil is for Weightless repair.

Born in the studio and tested in everyday life, Smashbox creates makeup that keeps up with you. The task was to reposition Smashbox and celebrate its roots while modernizing the brand. The idea was to make Smashbox the MTV of this generation, a 24-hour content hub that brought the studio to life and makes the brand an incubator for talent, content and product.